YZM- Student Sponsorship film

You never know exactly how a project will turn out & how an NGO will adapt to changing times with their needs. Yezelalem Minch Project was no different & that was where we jumped in using our catalog of footage to help them adapt. 

They noticed a need to grow their student sponsorship a bit more directly than our original film which told the story of the organization as a whole. This is intended to target warm leads which YZM was trying to bring on as regular donors keeping kids in school. 

Their sponsorship program not only keeps kids in school, but also provides food, hygiene products, and clothes. This is provided all the way through university if a student decides to go that far with their education. Nesibu & Burtikan realized that education is the best way to change the future & are doing their best to do so. 

Here’s what we came up with: