Case Study- The Root Farm

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Case Study- The Root Farm

When beginning a project, you never know exactly how it will end up. In 2017, we had the pleasure of helping overhaul The Root Farm’s marketing which resulted in an explosion that none of us could’ve imagined including over 200,000 views of a single video in one month!

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VLOG- D.R. Congo W/ E4 Project Day 2

We capture some of the most incredible B-roll when a MAF plane comes in to pick up someone. It was a rare opportunity to capture video of a bush plane from a drone. We also capture some meetings, the malnutrition program (which has exploded), and more!!

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VLOG- D.R. Congo W/ E4 Project Days 0&1

On February 28, 2017, we landed in the very remote village of Nebobongo, D.R. Congo. This was the start of a fantastic week of filming lots of great content for their future fundraising. We were able to capture a lot of great behind-the-scenes vlog content. Be sure to follow us for regular updates to the Congo Vlog!

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Bye Bye Nikon. Hello Sony!

While we have been using Sony cameras for 2 years now, it has always been mixed with our existing Nikon kit. Using a variety of lens adapters & such pairing Nikon lenses onto the Sony cameras. The time has come to finally make a full switch to the Sony ecosystem. There's a few major reasons why we are jumping ship.

1- Easier workflow- Being able to set up all our cameras to have a similar look has already started making it easier to match shots from multiple cameras.

2- Pro Support- Over the last few years Nikon's once solid professional services has been making changes requiring constant gear updates as they began de-valuing gear more quickly than the IRS. Also, Sony gives 3 camera body cleanings into the small introductory price you have to pay with some other great features. Sony also has people you can call and know who you're talking to right away.

3- GAS- While trying to maintain two different camera systems the amount of equipment we had in the office was getting a bit ridiculous (yes it's weird coming from a company that's always upgrading/adding tools). 

So 2018 begins with a major shift that will allow us to work more efficiently & help our clients grow even faster. We are really looking forward to what's in store so be sure to stay tuned!

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2017 Recap!!

Wait… 2017 is already over?! Wow it’s been one crazy year with lots of adventures, projects, and growing businesses which we have had the pleasure of helping. Recently we took a few minutes to look back at everything that happened in 2017, and well… let’s just say there’s a LOT!

Overall 2017 Stats:

  • 124 videos delivered

  • 1,583 photos delivered

  • 35 different clients (25 new clients)

  • Became a sponsor of the Boilermaker Road Race

  • Finalist Greater Utica Chamber Business of the Year Awards

  • 2 Humanitarian projects in D.R. Congo, Senegal, and Uganda

With so much going on we figured it would be fitting to bring you along a bit deeper on a few of the bigger projects. Some notable mentions include:

 

Boilermaker Road Race:

In early 2017, we partnered with the Boilermaker to refresh all of their PSAs for higher level sponsors. This included going to 23 different locations to film each sponsors video. We managed to capture 13 of these in 5 business days going all over Oneida County, and even down to Norwich. Our goal was to create a new fresh look that will last 2-3 years with slight changes in the graphics each year. 

 

E4 Project:

This project technically started in 2016 with a large amount of logistics and pre-production going into bringing a small team to Nebobongo, D.R. Congo. It wasn’t a project we could just bring anyone onto because of its extremely remote location. Just getting to/from the village took about 30 hours of travel on both jumbo jets and tiny bush planes. Originally the project was supposed to happen in January 2017, but due to Visa acquisition issues ended up getting delayed until Feb/March 2017. Dane from Greenz Productions came along as a second shooter for this project & really helped bring the details to life. We spent 9 days in the village capturing content which will be used over the next 4-5 years by E4 Project to do fundraising for many new projects they will be starting. We were capturing about 200gb of data a day shooting only 1080p video as we ran into some technical issues forcing us to shoot a certain way.

Originally we were supposed to have access to a large solar array for charging our gear. Upon our arrival we were informed that the transformer for this set up was sent with the wrong wiring diagram and wouldn’t be at our disposal. This limited our ability to charge equipment.  We were only able to charge each laptop, and camera batteries once per day. Offloading & backing up data took about 80% of our battery life on the laptops, limiting our ability to review footage. It also meant we weren’t able to use our DJI Ronin-M, as we couldn’t re-charge the battery.

We have already delivered 5 videos to E4 Project along with a large image library which they have begun to use. They’ve fundraised over $30,000 and counting using the media we created for them so far.

 

Root Farm:

Jeremy Earl, the Executive Director of The Root Farm, came to us with a very ambitious project wanting to completely overhaul The Root Farm’s visual brand presence. Everything from website to photo/video, including developing a brand voice for print and digital content would be updated. We put together a team of our strategic creative partners to help us accomplish this project. Early in 2018, we will be doing a deeper dive into this project so check back for that!

 

Mohawk Valley EDGE:

This was our third year helping EDGE with their Leading EDGE Awards. Every year we tweak things a little to improve upon the previous year. There were six award winners coming from very different backgrounds in our community. To help the 2017 class stand out from past years we introduced some slow-motion footage, RC camera car, and lighting tricks into the mix where it fit well. 

 

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Copy of 2017 School & Business Alliance Keynote

Our local Boces in Oneida County hosts an annual breakfast for their SABA program. SABA provides opportunities for high school students to see what careers are like including job shadowing, career days, and internships. 

Simon was asked to speak about his start & unique career path as the keynote speaker for their annual breakfast. We decided it would be a good opportunity for anyone to have a listen as a way to better understand how we help our clients!

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2017 School & Business Alliance Keynote

Our local Boces in Oneida County hosts an annual breakfast for their SABA program. SABA provides opportunities for high school students to see what careers are like including job shadowing, career days, and internships. 

Simon was asked to speak about his start & unique career path as the keynote speaker for their annual breakfast. We decided it would be a good opportunity for anyone to have a listen as a way to better understand how we help our clients!

We're Hiring!!!- August 2017

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We're Hiring!!!- August 2017

2017 has been an incredible year thus far.  We have experienced incredible growth and are looking for an energetic Video Editor/Assistant to join the team.

Who We Are:

Simon Eisenbach Productions is a full-service commercial photo and video production company that is focused on providing high-quality media products that achieve business goals.  Founded in 2013, SEP originally was created to serve non-profits in developing countries.  Realizing the impact that visual storytelling abilities could have on business growth, Simon Eisenbach expanded his services to serve corporate and commercial clients in a diverse range of industries.  In their brand new Utica, NY office, SEP aims to give clients an interactive experience with their production, similar to what is offered by agencies in major cities.  Clients are able to sit side-by-side with their production crew and make real-time edits on their projects, currently the only facility of its kind in the Central New York Area.

Our Ideal Candidate:

  • Expert editor in Final Cut Pro X and Adobe Premiere Pro

  • Can assist on location with cameras & lighting

  • Can provide clients with a fantastic experience

  • Self-motivated

  • Be able to lift at least 50lbs

  • Live in/willing to relocate to Utica/Rome, New York area

Perks: 

  • Knowledge of Sony cameras
  • Valid US Passport with experience traveling to developing countries

 

How to Apply: 

Please submit a portfolio with a minimum of five (5) videos that you have shot, edited, or assisted with the production (and let us know what you did), along with a copy of your resume.  

 

Fill out the form below to apply!  

A member of our team will be in touch shortly!

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Name
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Send us a link to your portfolio via youtube, vimeo, or website
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Let us know more about you & what you're capable of.

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2017 Leading EDGE Awards

We love being able to work with Mohawk Valley EDGE on a regular basis for a variety of projects. One of our favorite projects over the last few years has been the Leading EDGE Awards because it gives us the inside scoop on some businesses doing really cool things in the community. 

 

This year was no different and probably had the widest variety in regards to types of businesses which was nice to capture some very different and unique footage. This year's winners are Adirondack Barrel Cooperage, BNY Mellon, MVCC, Premier Aviation, and Utica Bread. Nick Matt received the Christopher Destito Lifetime Achievement Award as well.

 

Congratulations to all the winners and we wish you the best in the future as your businesses grow!

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Gear Talk- Lighting in the D.R. Congo

As we prepared for our project in the Congo we had to take a long hard look at what types of lighting we could bring. There were many variables we had to look at while trying to reduce weight. This included both light size & output, and battery required to power the unit. We ended up with a nice mix of 2 small panels, and a custom made flex light. All our lights were powered off Sony NPF style batteries which allowed us to only bring one type of charger along with batteries that could work on any unit.

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MVCC Cultural Series

On April 11, 2017 Simon had the pleasure of talking with students at Mohawk Valley Community College about his work overseas. Below is his talk in full:

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VLOG- Thincubator Refinery Round 1

The Thincubator is a phenominal resource in Utica, NY for entrepreneurs. John & Ryan began a program called Refinery for existing business owners trying to accelerate their growth. We participated in the test run of this program with a few businesses in the Utica area, and absolutely loved it. 

Simon vlogged each week to show people a bit of the less discussed side of business development. Here's all the vlogs from Refinery 1.

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Gear Talk- Bags we're bringing to the Congo

In the photo & video world there is no such thing as "The Perfect Bag" because every job is slightly different. Our bag collection has grown based on needs for specific situations which have required one bag over another. 

Simon goes over the various bags we are bringing with us to the Democratic Republic of Congo with E4 Project. Our selection includes bags from Thinktank Photo, F-Stop Gear, Tenba, and Porta Brace.

Here's a quick breakdown of how our bags are being used:

  • F-Stop Gear Sukha- Cameras, Audio, Small lighting
  • Thinktank Photo Streetwalker HD- Gimbal, Drone, Laptop
  • Tenba Duos- Rodelink Newsshooter Kit, and GoPro Hero 4 Black + Accesories
  • Thinktank Cable Management 30- Cleaning & Tools
  • Portabrace- HDMI Cables & Adapters
  • LiPo Bags- Drone & Gimbal Batteries

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